We are elite stockists for some of the most prestigious designers on the market. We stock a wide selection of gowns in store and cater for brides of all shapes and sizes.








Millie May

Millie Grace



Book your initial Bridal Consultation here. Your first consultation usually lasts around 1 hour 30 minutes. We will talk through your ideas and suggest gowns for you to try on in your hunt for ‘the one’!



Tucked away in the village of Hillmorton, on the outskirts of Rugby our boutique presents an array of designer gowns for all brides. Our aim is to ensure your dress being experience is one to both enjoy and remember.

Sammie Lou Bridal



Michelle Barraclough

This bridal shop is amazing. The owners, Leanne and Mark, are truly lovely and really care about finding your dream dress. I felt totally at ease and the private changing room was roomy and luxurious. I would recommend this shop to everyone without hesitation. Rapid and friendly communication prior to your private appointment and then their total attention from the moment you arrive. A vast selection of beautiful dresses. Nothing was too much trouble for Leanne and Mark, so very accommodating.

All brides to be need to visit Sammie Lou Bridal!

Charlotte Sayer

Having visited other bridal shops, my partner and I were so happy to find Sammie Lou. The shop is clean and stylish and has a lovely private room for trying on dresses. The dresses are beautiful, have a variety of styles and are all kept to a high standard.

Leanne and Mark were so lovely, they couldn't do enough make us feel relaxed and enjoy our experience. No pushy sales, just help and experience. Also Leanne is an exceptional seamstress which means any alterations can be done in house.

We left our dress shopping very late but we were in safe hands. Highly recommend this place!

Claire Smith

I picked up my wedding dress from Leanne and Mark this weekend and I am absolutely over the moon with it. The attention to detail that Leanne has taken on the alterations is incredible. My whole experience with Sammie Lou has been amazing from the beginning and I cannot recommend them highly enough.

Beautiful range of dresses and fantastic service!

Debbie Roddie

I would definitely recommend Leanne and Mark. I started my wedding dress search today and had no idea what to expect or where to start. Leanne was so knowledgable and supportive which made me feel at ease straight away.

The experience today was so relaxing and I came away with my dream dress which I never expected on my first day of looking!

Teresa Cooper

I would like to say what an amazing experience I had with Mark and Leanne. I will never forget my appointments, it made the build up to our wedding exciting and gave me memories to cherish always.

Leanne did the alterations to my dress and went above and beyond. Nothing was too much trouble and she put my mind at ease.

Emma Whyte

From the moment I found my dress to fittings whilst I was pregnant and adjusting all the bridesmaid dresses, I can never thank you enough.

Amazing family business and customer service. I can't recommend enough!

I want to wear my dress again and again!

Sammie Lou Bridal
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